Combined view of Google Ads and Google Search Console data, joined on landing page URL. Dummy data for demonstration.
Cut paid spend on /services/analytics. This page ranks organically in position 3.2 with a 6.1% CTR, yet you're spending £1,840/mo on ads for the same keywords. The organic listing is already capturing high-intent traffic. Pausing or reducing bids here could save budget without losing volume.
Boost organic content on /solutions/automation. This page has strong paid conversion (5.8%) but sits at organic position 18.4 with almost no organic clicks. A targeted content refresh and internal linking push could pull this into page one, reducing long-term reliance on ad spend for a high-converting term.
Align ad copy with top-performing organic titles. The organic listing for /blog/ga4-migration-guide has a 7.2% CTR at position 5.1, significantly outperforming the ad variant (3.1% CTR). Test the organic title and meta description language in your ad headlines to lift paid CTR.
Increase bids on /pricing where organic is weak. The pricing page sits at organic position 42 and captures negligible organic traffic. Since this is a high-intent, bottom-funnel page, increasing paid visibility here makes sense until organic authority improves.
Review keyword cannibalisation on branded terms. Multiple pages are competing for "dotfound analytics" in both channels. Consolidating the landing page strategy and adding negative keywords in Ads for the weaker variants would tighten the funnel and reduce wasted impressions.
Build content around long-tail queries with low CPC. Several queries like "server-side tracking setup guide" and "ga4 consent mode implementation" have CPCs under £0.40 but no organic presence. These are strong candidates for blog content that could capture traffic at zero cost once indexed.